Support Local Brands : “Ganna Ape De” Awarded to Ebony Holdings
Ebony Holdings Pvt Ltd and its premium menswear fashion labels Vantage, Ebony & Luxure were recently awarded the “Ganna Ape De” accreditation and utilization of the Suriya Sinha logo in their products, recognizing that they are a 100% Sri Lankan brand. This trademark conveys the message that the company’s production and consumption will contribute towards building the national economy.
The accreditation ceremony was held at Golden Crown Hotel, Kandy on the 29th of August 2020 where Dr. Sumith Wanniarachi, Board Director representing the Mawbima Lanka Foundation presented the certification to Ebony Holding’s Chairman Mr. Rasmi Raheem and to the Managing Director Mr. Raseen Raheem.
Awarded to companies or products after in depth evaluation, the accreditation is based on the contribution made towards the vision of creating a sustainable national economy. Hoping to encourage producers or manufacturers to utilize the resources available in the country, Mawbima Lanka Foundation aims to promote a consumption culture that prioritizes locally made products against imported substitutes.
Why Local Brands?
In a world affected by an ongoing pandemic, one realizes the importance of a country being self-sustained. The vulnerability of the national and global supply chain has been made evident over the last few months, and as a country, it is important that consumers & stakeholders do what they can to improve the national economy.
Educating and motivating consumers to show loyalty towards local products eventually creates a consumption culture. The locally manufactured products will be given more priority, and the overflow of foreign products to the market can potentially be limited. This is more crucial right now, given the import restrictions imposed on the country given the world’s current state. If the country can manage to fill the gaps right now, we will become more self-reliant.
The entire process is interconnected. When consumers are motivated to buy more, other producers are encouraged to follow suit and enter the market. Friendly competition within the market will lead every producer to perfect in the trade, thus leading to the availability of better locally manufactured import substitutes. In addition, when a locally owned company gains popularity, it also helps create more jobs thereby increasing the standards of living of the general masses.
Mawbima Lanka Foundation is committed to creating awareness among Sri Lankan people for the usage of locally manufactured products and services. By recognizing brands that are truly Sri Lankan, they hope to instill a sense of patriotism and pride when supporting local brands.
Ebony Holdings Pvt Ltd
A leading Sri Lankan clothing manufacturer, Ebony Holdings Pvt. Ltd is committed to setting the latest trends in men’s fashion. The company has a portfolio of dynamic labels that promise the highest quality when it comes to apparel, including its premium label Vantage.
Having been in operation for a period spanning over two decades, the company has grown with time. There have been continuous additions to the comprehensive portfolio of brands they represent. The introduction of a collection of men’s fashion which is on par with international standards set the benchmark for other local manufacturers. The collection includes shirts, trousers, and innerwear, appealing to the fashion-conscious individual who craves luxury and comfort without compromise.
Today, an established player in the market, Ebony Holdings aspires to a future of limitless potential and possibility as a future-ready enterprise with great promise. As a 100% Sri Lankan owned brand that is available for consumption by the locals, it has helped make a difference in saving the plummeting economy by providing more than 2000 jobs.
Way Forward for the Best of Sri Lanka
It is evident that the strategies taken by the Mawbima Lanka Foundation in promoting local brands have been effective thus far. In a time where the country needs to rely on its natural resources and what is locally manufactured for public health reasons, it is crucial for consumers to be aware of what is available for their use.
The “Ganna Ape De” trademark and Suriya Sinha logo help to inform the public of Sri Lankan brands that meet the standards. The fact that Ebony Holdings and its label Vantage have been awarded this accreditation means that they uphold the strict standards of the trademark and have made a significant contribution towards the economy.
As a consumer, you can now make more informed decisions and guide the economy towards development by shopping local at Vantage the next time you want to buy men’s clothing.
